Martin Hilgeman - Technical Director for HPC in Europe, Middle East and Africa, Dell EMC Inc. There is a large group of enterprise customers who are struggling to take that first step when it comes to AI as there is a bewildering amount of information out there. Also, a lot of the published information tends to focus on the cutting edge AI technologies, which do little to help the Enterprise customer looking to start. The objective of this talk is to focus on the practical aspects of the customer journey when it comes to AI. What is needed to get started depends on where the users are in their AI journey, but often times, the Intel Xeon that all users have is the perfect stepping stone and can scale up very nicely for even very large ML/DL workloads. This should make it attractive to customers to get started because they can use their existing resources and not have to invest in anything new besides learning the new software stacks. The objective of this discussion is to use a couple of recent Dell EMC customers to highlight their AI journey as a model that other users can follow to get started. Along the way, we will highlight some of the problems they encountered and overcame, and were able to use the Intel Xeons in their datacentre, and were able to scale to several large workloads, before needing to move to a dedicated cluster based on the Dell EMC Ready Solution for Machine Learning for production purposes. Martin Hilgeman (1973, Woerden, The Netherlands) has a Master's Degree in Physical and Organic Chemistry obtained at the VU University of Amsterdam. He has worked at SGI and IBM for 14 years as a consultant, architect and as a member of the technical staff in the SGI applications engineering group, where his main involvement was in porting, optimization and parallelization of HPC applications. Martin joined Dell EMC in 2011, where he is acting as a Technical Director for HPC in Europe, Middle East and Africa. His main interests are into application optimization, modernization of parallel workloads and platform efficiency. Lately, Martin has accepted the responsibility for providing technical guidance in developing Artificial Intelligence solutions for Dell EMC in EMEA.